The way your brand becoming Top of Mind

Branding Management

“The way your brand becoming Top of Mind”

AdiptaNovamta M

Marketing Management SampoernaSchool of business

Branding is not just designing best logo and mission statement, but brandingis a distinguishingintended to identifyand to differentiate those goods or services from those of competitors. Developing brands is like we treat baby until she or he growth until she or he have capabilities to stand up without help from her or his parents. Strong character and have value that can remember in the mind of customer is key having strong branding. We already known marketing is no longer battle of product but it is beyond that which is battle of perception.

Here the process          :

Unaware becoming aware

1. Process building a brand started how we should formulated strategy in order our brand to be known or as we called building brand awareness. In addition building brand awareness is essential of how customer from unaware became aware and willing to known our brand further.

Tools: we can use ambiances advertising with putting our product in the big layout at Mall or strategic place. The essential of this strategy is attracting people to see what happenings.

Value and differentiation.

2. After that without value and differential, we cannot have strong brand positioning. For instance BCA have value with good service and have advance banking technology (Content) supported with ATM machine around Indonesia. In addition another example is Singapore, they position their self with tagine ‘New Asia” the differentiated. them self through Singapore is global place where businessman around the world gather, world class tourism and world class infrastructure.

In conclusion, branding is like we treat our baby became adults and can stand up without helping from their parents. Strong brand have strong character and high perceived value to customer. Attribute to have strong brand are distinguishing name and / or symbol (such as logo, trade mark, or package design) and also simple mission statement that represent our value for example Apple with “Think different”.