Government, Local Government and Automotive Local Industry Towards National Car Project

Government, Local Government and Automotive Local Industry Towards National Car Project                             

Background

Indonesia with 242 million populations needed own national car as our own identity. How big the potential and the demand of cars in Indonesia, approved by a lot International brand like Toyota, Honda, BMW,Ford event Proton from Malaysia playing on Indonesia car Industry competition.In histo there are seven national car who had developed by Indonesia sons. The seven cars is Marlip, Maleo, Gea, Wasps, Komodo, Timor and Esemka Digdaya, as well as additional Esemka Rajawali.On of them that closer to success but unfortunately still unlucky is Timor. Timor stands for Teknologi Industri Mobil Rakya. Timor had hits in the 90s produced by PT. Timor Putra Nasional. Indeed, this car is a car KIA Sephia with the idea of ​​importing a car but with local components. Along with the East, with its products present Bimantara Chakra.In addition, nowadays we familiar with Esemka Rajawali Esemka got a special conversation or booming publish the media after Solo Mayor Joko Widodo use as official cars.Esemka SUV genre with 1500 cc engine belongs to Timor. This car was released with a tag of Rp75 million with all the features like Japanese cars.Unfortunately, ironically National car like just had as embryos are born prematurely and died. Or may be alive but in a state that does not develop congenital defects in line with expectations. Until now, the children of this nation at least have produced more than 7 national car designs. But all of them have failed to develop due to a variety of problems.

Opportunity.

Indonesia is one of the largest automobile industries in this world, with around 242 million populations, Indonesia is very promising. Indonesia like beautiful girls that can attract a lot car player to invest and sell their product in Indonesia. The growth of Indonesia automotive industry is very promising with growth at 127% in January 2013.Another streght points from Indonesia ,because the continued rise in the number of GDP (Gross Domestic Product) from year to year. In the first quarter of 2012, Indonesia remains strong GDP figures are at 6.3%, and predicted the end of the year will continue to rise to 6.5%. That number puts Indonesia as the country with the largest national economy in Southeast Asia. Great potential is encouraging almost all APM(Agen pemegang merek)in Indonesia to continue to enhance the value of its investment in the national automotive industry with menanbah production capacity and also add options to their product line in the market. This aggressive movement of APM also widen the opportunities to compete at the forefront of Indonesia in ASEAN.

Threat.

One of the threats of National car is the existence of cheap cars environmentally friendly (LCGC) in Indonesia threaten the sustainability of the national car project. Another threat come from our internal or society since perspective on local product is not good. Many Indonesian do not trust to the quality of local product. The perception of local product is low quality and bad ,they prefer to use Japanese brand like Toyota ,Honda and Suzuki. Moreover, the Japanese brand has already dominated automotive industry in Indonesia. Toyota who is the market leader automotive industry in Indonesia playing significant role until dominated the market. Toyota has big power and resources, and also has the best quality management even more than US, Europe and UK manufacturer.

Suggestion

The government should bring together all the potential of the nation to support the establishment of a national car. The synergy of all stakeholders will generate tremendous power and instituted a quality product. Understandably, the development of a national car impressed walk alone. No pooling all the potential of the nation to focus on producing a superior product that can become as the national car. We should learn from our neighborhood Malaysia with Proton national cars, we should have strong vision and work hard together between central, local government and also local industry that support National car project. In terms of materials we have a ton of raw materials like metal etc, even though the entry barriers is big and not easy to enter into the competition of automotive industry. Since it need big capital, long term investment, qualified human resources, and good management and competes against big playes.However, we should look optimism that Indonesia can have own identity which is National car if we can elaborate our internal strength points to make our National car project can be done in short period of time.